I vibrantly remember my grandfather talking about his Facebook profile and the fan followers so excitingly. I was thinking of how social media has revolutionized the way of life. Well, times have undoubtedly changed. People are not reading newspapers like they used to. The driving force is the internet and it holds the key to new opportunities. The internet is like a magic wand that helps you to find relevant information about anything. It is exciting to imagine the number of people you can reach today by logging on to your computer and social media platforms. Today, we are well connected with things like email, instant messaging, texting, mobiles, and social media. So, digital marketing has become the most important aspect of any business. The promotion of products or services online and generate sales through digital marketing has gained significant importance. Digital marketing has revolutionized the way entrepreneurs and small business owners market their businesses. The dependen